Review Time
Square Toiletries Limited is undoubtedly one of the finest and most reliable consumer brands in Bangladesh, setting a benchmark in quality and innovation for decades. From personal care to hygiene products, every item reflects their deep commitment to excellence and customer satisfaction. What truly sets them apart is their ability to understand the diverse needs of Bangladeshi families and consistently deliver products that not only meet but exceed expectations.
Their wide range of items—from skincare, haircare, oral care, and baby products to household essentials—makes daily life easier, healthier, and more refreshing. Each product feels thoughtfully crafted, safe, and trustworthy, ensuring long-term confidence in the brand. Square Toiletries has also earned a reputation for maintaining world-class standards while still being affordable, which makes them accessible to households across the country.
Beyond products, their dedication to social responsibility, environmental consciousness, and customer care showcases their values as a truly people-centric company. Square Toiletries is not just a brand—it’s a part of every Bangladeshi home, inspiring trust with every use. For anyone seeking uncompromising quality, reliability, and innovation, this is the brand that stands tall.
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Square Toiletries Limited (STL) is one of the leading consumer goods companies in Bangladesh, operating as a subsidiary of Square Group. Since its inception in 1988, the company has played a pioneering role in the country’s FMCG sector by introducing innovative, high-quality personal care, health, and hygiene products. Its diverse portfolio covers categories such as oral care, hair care, skin care, baby care, feminine hygiene, health and hygiene solutions, and men’s grooming. Popular brands under STL include Chaka, Senora, Supermom, Kool, Jui, Meril, Sepnil, and Xpel, many of which have become household names across Bangladesh.
STL emphasizes consistent research, modern technology, and international quality standards to meet the evolving needs of consumers. With over 50 products spanning different categories, the company has not only strengthened its presence in the local market but also expanded to more than a dozen international markets. It places strong focus on sustainability, consumer trust, and social responsibility, regularly engaging in health and awareness campaigns.
Today, Square Toiletries stands as a symbol of reliability and innovation, with a strong nationwide distribution network reaching both urban and rural areas. By blending modern science with consumer-centric approaches, it has built enduring brand loyalty. The company continues to grow with a vision to improve lives through safe, affordable, and effective personal care and hygiene solutions.
